Cold Stone Creamery Business Proposal Essay - 409 Words

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In the late 90's Cold Stone Creamery was becoming a "hot" brand of retail ice cream stores positioning itself as the "Ultimate Ice Cream Experience". In the past several years the brand has lost its luster, the ice cream is melting and franchisees are unhappy many of whom have gone into personal bankruptcy over failed stores. Complaints from franchisees seem to be typical. Overpriced raw goods ...

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Cold Stone Creamery is an American ice cream parlor chain. Headquartered in Scottsdale, Arizona, the company is owned and operated by Kahala Brands. The company's main product is premium ice cream made with approximately 12–14% butterfat, made on location and customized for patrons at time of order. Cold Stone has also expanded its menu with other ice cream-related products, including: ice ...

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